Executive recruitment company Monroe Consulting Group Malaysia is recruiting on behalf of a pharmaceutical research and development company in Malaysia. Our client is a research-driven branded generic formulation manufacturing company bringing high quality pharmaceutical and consumer healthcare products to Southeast Asia with plans to expand throughout Asia and Africa.
As business growth and expansion continues, our respected client is seeking a professional with minimum of ten years experience in ensuring domestic and international regulatory and quality requirements are met for the job of Regional Product Manager. This opportunity is based in Kuala Lumpur, Malaysia
Job Responsibilities
* Develop and execute country Oncology/other TA marketing plans and Brand plans for key brands in Tier 1 markets in collaboration with Country commercial team
* Support countries directly wherever there is no marketing HC
* Initiate, coordinate and support developing marketing activities/promotional materials required for company branding
* Use multi-channel communication/ promotion strategy for optimal results
* Define and track brand KPIs for key brands in the region
* Help in product positioning, market segmentation and targeting to achieve desired goals
* Understand competition (customers/environment) and build tactical product plans
* Build and discuss Marketing dashboard with country teams on quarterly basis
* Focus on new product launches and build formats for effective tracking and progress
* Identify key stakeholders and KOLs to achieve endorsement and advocacy
* Develop and train the field staff on product or other related areas
* Visit congress, hospitals and Key Opinion Leaders (KOLs) to understand the needs/Gaps
Job Requirements
- Graduate with experience in marketing for a Global/Regional pharma company of min 4-8 years (MBA would be added advantage)
- Proven local experience in at least one of the key countries (Malaysia, Thailand or Philippines)
- Excellent command of English and PC skills, additional local languages advantageous
- Sound strategic thinking ability and marketing skills to work independently
- Strong market understanding and KOL connect in Oncology/Other TA's
- Excellent communication and presentation skills
- Able to prioritize, good organizational skills and able to deliver as per set deadlines
- Incumbent should possess good inter-personal skills, be well networked, easily adaptable to business/cultural traits & have aptitude to see the holistic view
