Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a rapidly growing gaming platform in the Philippines. Our client, a proudly Filipino online sportsbook and eGames platform, is gaining recognition in the gaming and sports entertainment industries. They are also a trusted partner of the Philippine government in promoting responsible gaming. Our client is looking for a Senior Campaign Planning Executive. The position is based in Muntinlupa City, Metro Manila, with on-site working arrangement.
Job Role:
Event Planning & Execution
- Develop and execute online and offline event strategies to enhance user engagement and brand awareness.
- Plan promotional campaigns based on seasonal trends, holidays, and industry events.
- Coordinate with internal teams and external vendors to ensure smooth event execution.
- Campaign Management
Design user participation mechanics, rewards, and engagement strategies.
- Monitor event performance and adjust strategies to optimize results.
- Ensure campaigns align with brand positioning and marketing goals.
Data Analysis & Optimization
- Track and analyze key event performance metrics such as user participation, conversion rates, and ROI.
- Conduct post-event analysis to identify strengths, weaknesses, and areas for improvement.
VIP & High-Value Customer Engagement
- Develop exclusive VIP events to enhance customer retention and lifetime value.
- Personalize campaign strategies for different user segments to maximize engagement.
Cross-Department Collaboration
- Work closely with marketing, operations, product, and customer service teams.
- Align event strategies with overall business objectives and customer insights.
Job Requirements:
- Bachelor's degree in Marketing, Business, Event Management, or a related field.
- 2+ years of experience in event planning, campaign management, or digital marketing.
- Strong project management and organizational skills.
- Familiarity with data analysis and user engagement metrics.
- Creative mindset with the ability to design engaging and rewarding campaigns.
- Strong communication and negotiation skills.
- Experience in the gaming, gambling, or entertainment industry is a plus.
Preferred Skills:
- Knowledge of CRM tools and digital marketing strategies.
- Experience in VIP customer engagement and loyalty programs.
- Ability to work under pressure and manage multiple projects simultaneously.
