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Masterclass: Survive and Reset

  • Start Date: Wednesday, 26 May 2021
  • Start Time: 00:00

​Consumer behaviour has reshaped rapidly recently and for the consumer goods industry, many businesses had to quickly reset and adapt their strategy for this disruptive market.

As the market starts to prepare for its recovery, what are the next steps businesses need to take to survive and gain a competitive advantage with the evolution of consumer behaviour?

Topics that will be included during the webinar discussion are:

1) Philippines’ Consumer Goods market outlook

2) New strategies and market opportunities within sub-sectors

3) Consumer behaviour trends – how has consumer changed during the early pandemic vs late pandemic/recovery period.

4) Recruitment landscape – what talent and hiring strategy are needed for the current market.

Key Speakers:

1) Allan Domingo - Country Head at Kellogg's

2) Jay Buenaflor - C3PO at Ellana Cosmetics

3) Adriann Eusebio - Country Director at Royal Canin

4) Chef Chele Gonzalez – Gallery by Chele, top 100 restaurants of Asia