Executive Recruitment Firm Monroe Consulting is currently working with a leading FMCG company, seeking an Assistant Brand Manager to join their dynamic team. This role will be based in Petaling Jaya.
Job Responsibilities
- Drive the development and execution of brand initiatives, including new product launches and consumer promotions, to enhance brand visibility and loyalty
- Plan and manage brand strategies, including A&P activities, consumer insights, competitor analysis, and product innovation.
- Collaborate with internal teams and external partners, such as agencies and media, to ensure effective branding and communication efforts.
- Conduct market research to inform strategies and oversee the lifecycle of products, including planning for new launches.
- Manage promotional materials, digital content, and campaigns, ensuring alignment with brand objectives and adjusting based on performance insights.
- Represent the brand marketing department in key customer engagements and handle customer feedback to maintain brand trust.
- Monitor and analyze marketing and sales performance, preparing regular reports and recommendations for improvement.
- Develop cost-effective brand plans within budget and allocate resources efficiently.
- Stay updated on market trends through regular visits and competitor monitoring to keep strategies relevant.
- Set and achieve brand goals aligned with top management's vision, focusing on increasing brand awareness and driving purchase decisions.
- Coordinate and manage marketing campaigns, ensuring alignment with brand guidelines
- To take ownership and responsibility for food safety and its non-compliance challenges.
Job Requirements
- Possess Business, Marketing or related Degree
- At least 3 years in Marketing/Branding
- Experience in FMCG setting is an advantage
