Executive search firm Monroe Consulting Group is recruiting for a Brand & Marketing Manager on behalf of a multinational growing start-up cosmeceuticals company. The role will report to the CEO and will play a pivotal role in shaping and executing brand strategy from conceptualization through implementation to post-campaign analysis. Role will be proactive and hands-on approach to drive brand growth and market presence. Working setup is hybrid (mostly remote/WFH).
Key Responsibilities:
- Develop and implement comprehensive brand strategies that align with the company's vision and market goals.
- Conduct market research to identify trends, consumer insights, and competitive landscape.
- Plan and execute marketing campaigns to increase brand awareness and engagement.
- Collaborate with CEO and distributor to ensure cohesive and effective campaign execution.
- Oversee the creation of marketing content, including digital, print, and social media assets.
- Ensure all content is consistent with brand guidelines and voice.
- Identify and establish strategic partnerships and collaborations to enhance brand reach and credibility.
- Manage relationships with influencers, media, and other external partners.
- Monitor and analyze the performance of marketing initiatives using key metrics and KPIs.
- Prepare and present reports on campaign effectiveness, ROI, and market feedback.
- Manage the marketing budget, ensuring cost-effective allocation of resources.
- Track and report on budget expenditure and campaign financial performance.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3-5 years of experience in brand management and marketing, preferably within the cosmeceutical, aesthetics, or beauty industry.
- Proven track record in developing and executing successful marketing campaigns.
- Strong understanding of digital marketing, social media, and content marketing.
- Excellent communication and interpersonal skills.
- Creative thinker with strong analytical and problem-solving abilities.
- Ability to work independently and collaboratively
