Brand and Marketing Manager

  • Sector: Monroe Pharmaceuticals
  • Contact: Paulene Cleo Maranan
  • Client: Monroe Consulting Group
  • Location: Manila
  • Salary: Negotiable
  • Expiry Date: 14 August 2024
  • Job Ref: BBBH442753_1718423634
  • Contact Email: paulene.maranan@monroeconsulting.com.ph

Executive search firm Monroe Consulting Group is recruiting for a Brand & Marketing Manager on behalf of a multinational growing start-up cosmeceuticals company. The role will report to the CEO and will play a pivotal role in shaping and executing brand strategy from conceptualization through implementation to post-campaign analysis. Role will be proactive and hands-on approach to drive brand growth and market presence. Working setup is hybrid (mostly remote/WFH).

Key Responsibilities:

  • Develop and implement comprehensive brand strategies that align with the company's vision and market goals.
  • Conduct market research to identify trends, consumer insights, and competitive landscape.
  • Plan and execute marketing campaigns to increase brand awareness and engagement.
  • Collaborate with CEO and distributor to ensure cohesive and effective campaign execution.
  • Oversee the creation of marketing content, including digital, print, and social media assets.
  • Ensure all content is consistent with brand guidelines and voice.
  • Identify and establish strategic partnerships and collaborations to enhance brand reach and credibility.
  • Manage relationships with influencers, media, and other external partners.
  • Monitor and analyze the performance of marketing initiatives using key metrics and KPIs.
  • Prepare and present reports on campaign effectiveness, ROI, and market feedback.
  • Manage the marketing budget, ensuring cost-effective allocation of resources.
  • Track and report on budget expenditure and campaign financial performance.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3-5 years of experience in brand management and marketing, preferably within the cosmeceutical, aesthetics, or beauty industry.
  • Proven track record in developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing, social media, and content marketing.
  • Excellent communication and interpersonal skills.
  • Creative thinker with strong analytical and problem-solving abilities.
  • Ability to work independently and collaboratively