Company & Job Description:
Executive recruitment company Monroe Consulting Group Philippines is recruiting on behalf of s a trusted manufacturer of high quality hygiene products designed to support the health and comfort of families. Our diaper brand delivers safe, reliable, and innovative solutions for everyday care. We are seeking a dynamic Brand & Marketing Manager to take full ownership of advertising and brand growth for our diaper line.
Job Summary:
The Brand & Marketing Manager will oversee all advertising, promotional, and branding initiatives for Fiberworld's diaper products. This role is responsible for developing and executing marketing strategies, managing media campaigns, and ensuring strong consumer engagement. The successful candidate will serve as the company's lead marketing resource, working closely with management and external partners to drive business growth.
Key Job responsibilities include:
- Lead the development and implementation of brand and advertising strategies for Fiber world's diaper products.
- Manage end-to-end advertising campaigns across digital, print, TV, outdoor, and social platforms.
- Oversee creative development of ad content, packaging communications, and promotional materials.
- Coordinate with advertising agencies, media partners, and suppliers. * Conduct market research and consumer analysis to guide decision-making.
- Manage and monitor marketing budgets, ensuring cost-effective campaigns.
- Track campaign performance and provide regular reports to management.
- Plan and execute product launches, promotions, and trade marketing activities.
- Maintain consistent brand identity across all touchpoints.
- Leverage influencer partnerships to drive brand awareness and increase sales
Signature:
All applications will be treated with the strictest of confidence. If you are a suitable match for this position, please send your application
