Brand Manager

  • Sector: Monroe FMCG
  • Contact: Paulene Cleo Maranan
  • Client: Monroe Consulting Group
  • Location: Makati City
  • Salary: Negotiable
  • Expiry Date: 07 April 2024
  • Job Ref: BBBH430766_1709897192
  • Contact Email:

Executive Search Firm Monroe Consulting Group is recruiting for a Brand Manager on behalf of a food solutions FMCG company. The role will report to the Head of Marketing and will be responsible to handle overall brand marketing planning & execution to achieve brand awareness, volume growth and profit. Role requires onsite work setup at Makati City.

Key Responsibilities:

  • Responsible for supporting the delivery of brand growth by implementing brand strategies and initiatives both online & offline
  • Business planning which includes development of marketing programs aligned with the overall business directions
  • Carries out consumer immersion and other relevant consumer insights exercises.
  • Responsible for monitoring business performance and generating actions to improve brand preference and power
  • End-to-end project management of assigned brand/ product projects from identifying opportunities, to the brief, to campaign planning and execution to post evaluation; ensuring timely roll out
  • Collaborates with Marketing Services and Trade Market on new launches and market opportunities
  • Prepares marketing forecast based on Marketing calendar
  • Works with suppliers and creative agencies for the briefs and execution details together with internal cross-functional teams
  • Other miscellaneous related tasks as assigned


  • Bachelor's degree holder in Sales, Marketing, Business course
  • At least 6-7 years of marketing experience in brand/product marketing from FMCG/ food brands
  • Must be knowledgeable/experienced in digital marketing
  • Exposure in new product development and launches is a plus
  • Excellent project management skills: ability to effectively manage multiple projects.
  • Creative and results-oriented
  • Good written and verbal communications skills
  • Strong business mindset and analytical power
  • Proven ability to demonstrate data-driven decision making, and forecasting experience