International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of the world's leading manufacturers and innovators of smart gadgets. Our client is looking for a professional and experienced person for IMC Lead position. The role will work at office in Ho Chi Minh City, Vietnam.
Job Summary:
Reporting directly to Head of Marketing, the IMC Lead will develop integrated marketing campaigns and strategies to promote commercial outcomes and consumer interactions.
Job Responsibilities:
- Develop IMC comprising TA & Product Story understanding, conduct entire IMC activities across PR, Social, Media together with retail/channels in order to increase the commercial results and consumer conversation.
- Comprehend the content marketing approach in depth and manage the master content calendar for the whole campaign.
- Assess the performance of the campaign and provide timely optimization recommendations.
- Collaborate with other marketing teams and cross-functional departments to coordinate with marketing campaign strategy.
- Build and maintain good relationships with key marketing resources and partners to achieve excellent work that is concise, punctual, on budget.
- Analyze market data and demonstrate accurate market knowledge, exploit research to engage with other teams on product positioning and value props.
Job Requirements:
- Possess a Bachelor Degree (Business, Marketing or the equivalent is prefer)
- At least 5 years integrated marketing communications experience (at least 1-2 years campaign planning/ management), demonstrated extensive experience in creative development and localization on new product launches and sustaining campaigns, IMC.
- Technology savvy/lover is preferable
- Will possess strong project management skills, strong influencing and cross-functional leadership abilities, while possessing a high level of attention to detail.
- Fluency in English is required.
- Ability to multitask, and deliver under tight timelines.