Campaign Planner

International award-winning executive recruitment expert Monroe Consulting Group is recruiting on behalf of the world's leading manufacturers and innovators of smart gadgets. Our client is looking for a professional and experienced person for IMC Lead position. The role will work at office in Ho Chi Minh City, Vietnam.

Job Summary:

Reporting directly to Head of Marketing, the IMC Lead will develop integrated marketing campaigns and strategies to promote commercial outcomes and consumer interactions.

Job Responsibilities:

  • Develop IMC comprising TA & Product Story understanding, conduct entire IMC activities across PR, Social, Media together with retail/channels in order to increase the commercial results and consumer conversation.
  • Comprehend the content marketing approach in depth and manage the master content calendar for the whole campaign.
  • Assess the performance of the campaign and provide timely optimization recommendations.
  • Collaborate with other marketing teams and cross-functional departments to coordinate with marketing campaign strategy.
  • Build and maintain good relationships with key marketing resources and partners to achieve excellent work that is concise, punctual, on budget.
  • Analyze market data and demonstrate accurate market knowledge, exploit research to engage with other teams on product positioning and value props.

Job Requirements:

  • Possess a Bachelor Degree (Business, Marketing or the equivalent is prefer)
  • At least 5 years integrated marketing communications experience (at least 1-2 years campaign planning/ management), demonstrated extensive experience in creative development and localization on new product launches and sustaining campaigns, IMC.
  • Technology savvy/lover is preferable
  • Will possess strong project management skills, strong influencing and cross-functional leadership abilities, while possessing a high level of attention to detail.
  • Fluency in English is required.
  • Ability to multitask, and deliver under tight timelines.