Consumer Insights Category Lead

  • Sector: Monroe FMCG
  • Contact: Liana Marie Samia
  • Contact Email: liana.samia@monroeconsulting.com.ph
  • Client: Monroe Consulting Group
  • Location: Pasig
  • Salary: PHP200000 - PHP250000 per month
  • Expiry Date: 07 June 2022
  • Job Ref: BBBH374695_1649385747

Consumer Insights Category Lead
Executive recruitment Monroe Consulting Group is recruiting on behalf of the leading FMCG company in the Philippines. Our respective client is looking for a Consumer Insights Category Lead who will lead growth opportunity for the categories and brands and build learning plans to support brand innovation, renovation, communication, product, and packaging initiatives.
This position is on temporary work from home and will transition to hybrid set-up, will be reporting to the Client Insights Director and is located in Pasig, Metro Manila.

Tasks and Responsibilities:
  • Take the lead in supplier management of Strategic and research for better data quality and supplier servicing
  • Provide brands with insights to inspire innovation and communication ideas
  • Lead growth opportunity for the categories and brands through competitive intelligence, people-based/market maps, retail and shopping landscape, macro trends, etc
  • Observe and examine growth of brand and competition
  • Learn from category and market trends identify opportunities for growth
  • Create learning plans to support brand innovation, renovation, communication, product, and packaging initiatives
Job Requirements
  • Bachelor's degree in Communication Research, Statistics, Business/Economics, Psychology, Sociology, Marketing, Management Engineering, Anthropology
  • At least 10 years' experience in Consumer and Market Insights in FMCG
  • Minimum 5 years of solid exposure in research agency doing Consumer and Market Insights
  • With Mastery of Continuous Research: Retail Audit, Home Panel, Ad tracking
  • Basic operating knowledge of Analytics for Business Optimization: Marketing-Media ROI & Effectiveness, Pricing & Strategic Analytics, Forecasting, and Business Intelligence
  • Possess Business Acumen, Excellent Presentation Skills, Strategic Partnership
  • Passion for Growth, Breakthrough Thinking, Team Commitment
  • Flexible and resourceful in challenging and changing situations