Digital & Communications Manager (Digital Marketing)

  • Sector: Monroe Cosmetic & Fashion
  • Contact: Sri Ramany Pragatheswara Tapasvy
  • Contact Email: praga@monroeconsulting.com.my
  • Start Date: ASAP
  • Client: Monroe Consulting Group
  • Location: Kuala Lumpur
  • Salary: RM120000 - RM144000.00 per annum + company bonus + allowance + benefits
  • Expiry Date: 17 October 2022
  • Job Ref: BBBH400146_1658215074


Executive recruitment company Monroe Consulting Group Malaysia's Consumer Goods Division is recruiting on behalf of a French luxury personal care brand. Our esteemed clients has been established for over half century specializing in a wide range of cosmetics, personal care and skincare products.

As business growth and expansion continues, our respected client is seeking an ambitious professional for the role as a Digital & Communications Manager. The opportunity is based in Kuala Lumpur, Malaysia.

Job Responsibilities:

1. Digital Media Planning

  • Lead in digital media strategy and execution which will promote the Brand, products and services with engaging and personalized content that is relevant to the target audiences
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
  • Optimize search (paid and organic), SEO effectively support the e-commerce business and digital campaigns to generate awareness and promote the Brand, product and service launches, events, etc.
  • Provide analysis and reporting on digital campaigns and placements, website traffic, social media impression and email campaigns
  • Manage end-to-end tactical implementation/fulfillment process for specific marketing channels including program development including P&L assumptions, program approval documents, marketing brief process, implementation and coordination across channels, internal communications to the field.
  • Measure and report performance on all digital campaigns and assess against objectives (ROIs) such as engagement level, time spend, conversion, etc.
  • Lead in managing media agencies, both online and offline, digital and creative agencies to ensure agencies meet all media KPIs
  • Keep abreast of new social media sites, web technologies, and digital marketing trends and implement these new technologies to enhance brand awareness in the digital space
  • Manage and maintain all aspects of the Digital Media budget including invoice payment, accruals, forecasting, expense reconciliation and audit report.

2. Communication Planning & Adaptations

  • Working with regional to gauge the acceptability of Global communication materials in relation to the local Marketing Calendar.
  • To adapt the communication materials as deemed appropriate and in line with local market cultural and regulatory acceptance.
  • Involve in local content creation and insighting to ensure the content appeals to the right target audience in its respective touch point.

3. Influencer Management

  • Negotiate deals and campaigns with influencers / agency
  • Craft out influencer strategy and objectives with the overview of paid,owned, earned platform to achieve the brand communication objectives.
  • Identify the right influencers to collaborate with the brand (from micro to A listers influencers)

4. Public Relations Management

  • Drive strategy, plan and execute product/services PR and social media initiatives, ensure effective communication with the media, agency partners, and relevant stakeholders
  • Cultivating relationship with media partners, social influencer to manage issues and opportunities in a fast-pace environment and continuous news cycle
  • Generates ideas for sustainable online community engagement, integrating campaign intiaitves with continous measures and evaluation

5. Talent Development

  • Continuously coach and guide Digital team. Continually review performance and build robust teamwork environment

Job Requirements:

  • Bachelor Degree in marketing or equivalent
  • Minimum 5 years digital experience in FMCG or Digital media agency with a least 2 years in managerial level
  • Understanding of both traditional and digital media, with experience collaborating/ working alongside media and PR agencies
  • Self-motivated with strong operational discipline to deliver against financial budgets, timelines and ROI objectives
  • Experience measuring performance, creating dashboards, and drawing insights for further optimisation, using analytics tools such as Google Analytics, etc.Highly number drive person.
  • Knowledgeable of Malaysia digital scene and has strong networking within the Malaysia digital scene.
  • Fluent in English and Bahasa Malaysia, with other languages is an added advantage.
  • Strong communication, proactive initiative/follow-through, leadership and self-motivating
  • Proven track record in successfully driving sales and profit growth; Comfortable with numbers, sharp analysis and synthesis skills
  • Excellent organisational, project management and time management skills
  • Highly operational and entrepreneurial role, the candidate should be tenacious and have a hands-on approach to business