Executive recruitment company Monroe Consulting Group Indonesia is recruiting on behalf of a Global FMCG Group, specifically in the Pet Food and Lifestyle products. They are looking for the role of Digital Content Planner with at least 2 years of experience in the field. This role is onsite and candidate located in Jakarta is prioritized.
Key Responsibilities:
- Translate brand and campaign strategies into clear digital content plans across paid, owned, and earned media.
- Work closely with cross-functional teams (such as events, e-commerce, vet, and pet owner team) to develop engaging, consistent, and timely content.
- Collaborate with agencies and internal creative teams to manage content production and execution.
- Use digital insights and performance data to continuously optimize content planning and calendarization.
- Maintain content governance, ensuring alignment with the brand's tone of voice, visual identity, and regulatory standards.
- Plan together with Digital Marketing Manager for media planning, to ensure efficiency and align with the strategic choices
- Track content KPIs and report on campaign and content effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Communication, Digital Media, or related fields.
- Mental requirements: good intrapersonal communication skills, creativity, high attention to detail, multitasking, creative thinking, ability to work under tight deadlines.
- Physical requirements: Standard office-based role with occasional fieldwork or event coverage & activation.
- Fluent in Bahasa Indonesia and English (written and spoken).
- Minimum 1 year of experience in digital content strategy, planning, or production, preferably in consumer goods, pet care, or health-related industries.
- Deep understanding of content marketing, SEO, digital platforms, and pet owner behavior in Indonesia.
- * Strong project management and stakeholder engagement skills.
