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E-Commerce Manager

  • Sector: Monroe FMCG
  • Contact: Priscylla Ch'ng
  • Start Date: ASAP
  • Client: Monroe Consulting Group
  • Location: Kuala Lumpur
  • Salary: Negotiable
  • Expiry Date: 05 October 2025
  • Job Ref: BBBH483356_1751860183
  • Contact Email: priscylla.chng@monroeconsulting.com.my

Monroe Consulting Group Malaysia, an executive recruitment firm is partnering with a leading international watch company to hire an E-commerce Manager. This role is pivotal in managing and optimizing e-commerce operations across key Southeast Asian platforms, including Zalora, Lazada, and Shopee, with a focus on the Singapore and Malaysia markets. You will be responsible for driving regional online sales for a portfolio of well-known international fashion brands under the Company's umbrella. Collaboration with e-commerce agencies, marketing teams, and supply chain logistics teams is essential to enhance online sales performance and continuously improve results through data-driven insights.

Job Responsibilities:

E-commerce Strategy and Planning

  • Work closely with the Sales Director and the global Digital & Marketing team to create and implement e-commerce commercial and digital strategies aimed at building brand relevance and gaining market share. Develop customized strategies for Shopee, Lazada, and Zalora based on each platform's unique dynamics and customer behavior.
  • Achieve annual, quarterly, and monthly e-commerce business objectives by brand, including Gross Merchandising Value (GMV), Net Sales, Unique Visitors, Conversion Rate, and the number of brand followers on e-commerce platforms. Provide regular and timely forecasts and communication to internal key stakeholders.

E-commerce Commercial Calendar Development and Management

  • Coordinate with Merchandising, Marketing, and HQ teams to develop commercial calendars based on e-commerce and overall brand calendars to increase visibility on ecommerce platforms. Plan digital and e-commerce campaigns and activities on an annual, monthly, and weekly basis, tailored to the specific requirements and opportunities of Shopee, Lazada, and Zalora.
  • Develop robust e-commerce merchandising plans to meet the needs of key online windows, ensuring that strategies are aligned with the unique characteristics and customer preferences of each platform.

Consumer Experience & Engagement Management

  • Build and own the strategy for the consumer journey across all digital touchpoints, focusing on customer acquisition, engagement, and retention. Customize the consumer experience strategy for Shopee, Lazada, and Zalora to maximize engagement and conversion on each platform.
  • Collaborate with HQ and local marketing teams to identify creative needs for digital plans, manage and execute briefs to enrich the digital consumer journey. Serve as the dedicated contact person for local marketing teams to provide guidance and share best practices across local digital plans.

Customer & Vendor Management

  • Establish strong partnerships with key contacts of e-commerce platforms through regular communication and meetings. Focus on building and maintaining relationships with platform representatives in Singapore and Malaysia to maximize business opportunities.
  • Understand platform requirements for key projects and business windows to maximize business opportunities. Lead and partner with external e-commerce agencies to ensure effective planning and execution of e-commerce operations, with a focus on the Singapore and Malaysia markets.

Budget & Cost Control

  • Manage e-commerce marketing and promotion budgets, with a focus on optimizing spend for the Singapore and Malaysia markets.
  • Track expenses and accruals with supporting documentation. Source, evaluate, recommend, and manage various suppliers to achieve objectives at the best possible price, considering the specific needs and opportunities of the Singapore and Malaysia markets.
  • Perform regular planning analysis, review, and improve return on advertising spend (ROAS). Arrange vendor payments. Stay informed about the competitive marketplace and consumer trends in Singapore and Malaysia. Build networks and relationships and act as a partner with HQ and regional teams.

Job Requirements:

  • Bachelor's Degree or above is required.
  • Minimum 8 years' experience in working in similar level of eComm or e-marketing roles in e-commerce environment.
  • Strong in managing Lazada, Shopee, and Zalora platforms and develop customized plans to ensure continuous growth.
  • Experience in managing external e-commerce agencies and strong skill sets in online store operations.
  • Capability of on-line marketing and digital is desirable.
  • Rich project management experience.
  • Deep insights on current marketing trends, including personalization, targeting and data-driven planning.
  • Fluent in both English and Mandarin.
  • Key Competencies:
    • Strong communication and stakeholder management
    • Learning agility: fast to learn and adapt new trends and changes in market.
    • Proactiveness: stay active to enhance efficiencies and capture new opportunities.
    • Problem solving skills: identify problems, decompose problems and structure solutions to solve problems.
    • Strong analytical skills: understand and summarize digital marketing expenses of numbers, ROI and customer insights.
    • Collaboration: can work effectively with different teams/ functions to achieve results.