Executive recruitment company Monroe Consulting Group Indonesia is recruiting on behalf of fast-growing retail company delivering popular Chinese consumer products to the Indonesian market through e-commerce and social platforms. This role is onsite and candidate located in Jakarta and Tangerang area is prioritized.
Job Responsibility:
- Own and develop the brand strategy, identity, and messaging across all platforms
- Ensure consistency in brand tone, visuals, and storytelling across TikTok, Shopee, Instagram, packaging, and offline touchpoints
- Work closely with the content, marketing, design, and livestream teams to deliver compelling campaigns
- Analyze brand performance and customer perception to refine positioning and messaging
- Lead creative concepting for seasonal launches, promotions, and product storytelling
- Collaborate with top management to align brand growth with business goals
Job Requirements:
- 5+ years experience in brand management, creative strategy, or marketing
- Strong portfolio of brand-building work, preferably in consumer goods, lifestyle, or beauty
- Deep understanding of the Indonesian market and social commerce landscape
- Exceptional storytelling, creative direction, and communication skills
- Bonus: Experience with Chinese products, multilingual branding, or social-first campaigns
