Monroe Consulting Group is proud to partner with a fast-growing local beauty brand that is rapidly expanding its presence across Indonesia. Known for its innovation, inclusive branding, and strong customer engagement, our client is looking for a dynamic and strategic Head of Marketing to lead and elevate their marketing efforts across digital platforms, general trade, and modern trade channels.
Key Responsibilities:
- Develop and execute an integrated marketing strategy that drives brand growth, customer acquisition, and product awareness.
- Oversee and manage marketing functions across digital, general trade, and modern trade, ensuring alignment with brand goals.
- Lead digital marketing initiatives, including performance marketing, SEO/SEM, influencer partnerships, and content strategy.
- Strengthen GT and MT strategies through promotional campaigns, pricing tactics, and in-store branding to increase market share and visibility.
- Analyze market trends, consumer behavior, and competitor activity to identify new opportunities and refine marketing approaches.
- Manage marketing budgets and optimize ROI across all channels.
- Build, mentor, and lead a high-performing marketing team.
Key Requirements:
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Minimum 8-10 years of experience in marketing roles, preferably within the beauty, FMCG, or lifestyle industries.
- Proven track record in digital marketing and experience managing general trade and modern trade marketing strategies.
- Strong leadership, analytical, and stakeholder management skills.
- Passionate about beauty, branding, and consumer engagement.
Why Join?
- Be part of a high-growth local brand that's making waves in the beauty industry.
- Opportunity to shape the brand's national presence and expand into new markets.
- Creative freedom, innovation-driven culture, and a young, energetic team.
