Executive Search Firm: Monroe Consulting Group Philippines is recruiting on behalf of a well-established producer of high-quality baked products in the country. Our esteemed client is seeking an experienced Sales Manager who will take full ownership of sales operations across the Visayas region.
Job Summary:
The Sales Manager will lead the total sales and distribution operations across the Visayas, with a strategic focus on General Trade, Modern Trade, and Distributor Management. This role is critical in expanding market reach, improving in-store execution, and ensuring sustainable sales performance. The role will be field-based, requiring extensive travel and active presence in key areas.
Key Responsibilities:
- Sales Strategy & Regional Execution
- Develop and execute regional sales strategies to meet volume, revenue, and distribution targets
- Drive growth across General Trade and Modern Trade channels while expanding the distributor network
- Analyze market trends and competitor activity to adjust strategies accordingly
- Distributor & Key Account Management
- Manage and strengthen partnerships with distributors across the Visayas
- Oversee onboarding, performance tracking, and capability-building of distributor teams
- Build strong relationships with key modern trade accounts and ensure seamless execution of trade programs
- Team Leadership & Field Management
- Lead and mentor a team of territory sales personnel, supervisors, and field representatives
- Conduct regular field visits, coaching sessions, and performance evaluations
- Foster a high-performance, target-driven culture
- Trade Marketing Execution
- Work closely with marketing to roll out promotions, merchandising, and activations in the region
- Ensure compliance with visibility, placement, and pricing standards in-store
- Reporting & Insights
- Submit timely and accurate sales forecasts, performance reports, and market intelligence
- Use data and field feedback to guide decision-making and optimize sales approaches
Job Requirements:
- Bachelor's degree in Business Administration, Marketing, or related field
- Minimum 5-7 years of progressive experience in FMCG sales; experience in the food or baked goods industry is a strong advantage
- Proven success in managing General Trade, Modern Trade, and distributor networks
- Strong leadership, negotiation, and analytical skills
- Highly mobile and open to regular fieldwork across the Visayas
