Sales Manager

  • Sector: Monroe Consumer
  • Contact: Marienel Mercado
  • Client: Monroe Consulting Group
  • Location: New Visayas
  • Salary: Negotiable
  • Expiry Date: 01 September 2025
  • Job Ref: BBBH482502_1751525694
  • Contact Email: marienel.mercado@monroeconsulting.com.ph

Executive Search Firm: Monroe Consulting Group Philippines is recruiting on behalf of a well-established producer of high-quality baked products in the country. Our esteemed client is seeking an experienced Sales Manager who will take full ownership of sales operations across the Visayas region.

Job Summary:


The Sales Manager will lead the total sales and distribution operations across the Visayas, with a strategic focus on General Trade, Modern Trade, and Distributor Management. This role is critical in expanding market reach, improving in-store execution, and ensuring sustainable sales performance. The role will be field-based, requiring extensive travel and active presence in key areas.

Key Responsibilities:

  • Sales Strategy & Regional Execution
    • Develop and execute regional sales strategies to meet volume, revenue, and distribution targets
    • Drive growth across General Trade and Modern Trade channels while expanding the distributor network
    • Analyze market trends and competitor activity to adjust strategies accordingly
  • Distributor & Key Account Management
    • Manage and strengthen partnerships with distributors across the Visayas
    • Oversee onboarding, performance tracking, and capability-building of distributor teams
    • Build strong relationships with key modern trade accounts and ensure seamless execution of trade programs
  • Team Leadership & Field Management
    • Lead and mentor a team of territory sales personnel, supervisors, and field representatives
    • Conduct regular field visits, coaching sessions, and performance evaluations
    • Foster a high-performance, target-driven culture
  • Trade Marketing Execution
    • Work closely with marketing to roll out promotions, merchandising, and activations in the region
    • Ensure compliance with visibility, placement, and pricing standards in-store
  • Reporting & Insights
    • Submit timely and accurate sales forecasts, performance reports, and market intelligence
    • Use data and field feedback to guide decision-making and optimize sales approaches

Job Requirements:

  • Bachelor's degree in Business Administration, Marketing, or related field
  • Minimum 5-7 years of progressive experience in FMCG sales; experience in the food or baked goods industry is a strong advantage
  • Proven success in managing General Trade, Modern Trade, and distributor networks
  • Strong leadership, negotiation, and analytical skills
  • Highly mobile and open to regular fieldwork across the Visayas