Role Summary
The Instructional Designer is responsible for creating, designing, and delivering effective learning materials and programs that enhance employee knowledge, skills, and performance. This role applies adult learning principles, instructional design methodologies, and technology-based solutions to develop engaging training content across multiple formats (in-person, virtual, e-learning, blended learning).
The Instructional Designer partners closely with subject matter experts (SMEs), business leaders, and the Learning & Development (L&D) team to ensure training programs align with business goals, compliance requirements, and employee development needs.
Key Responsibilities
Training Design & Development
- Conduct needs assessments to identify knowledge and skill gaps within the organization.
- Design and develop instructional materials, including facilitator guides, participant workbooks, e-learning modules, job aids, videos, and assessments.
- Apply adult learning theories and instructional design models (e.g., ADDIE, SAM) to create effective, learner-centered programs.
- Ensure content is clear, consistent, and aligned with brand and compliance standards.
Collaboration & Content Expertise
- Partner with subject matter experts (SMEs) to translate complex topics (e.g., financial products, compliance, client service skills) into accessible learning content.
- Collaborate with trainers, managers, and HR/L&D teams to align training with organizational goals.
- Incorporate feedback from stakeholders and learners to continuously improve training materials.
Technology & Tools
- Develop and deliver e-learning using authoring tools (Articulate Storyline, Captivate, Rise, etc.) and manage content within a Learning Management System (LMS).
- Stay current with emerging learning technologies and recommend innovative approaches (microlearning, gamification, video, simulations).
Evaluation & Continuous Improvement
- Create assessments, surveys, and feedback tools to measure training effectiveness.
- Analyze learning outcomes and make recommendations for improvements.
- Track learner participation and performance data to demonstrate ROI of training initiatives.
Skills & Qualifications
- Bachelor's degree in Instructional Design, Education, Human Resources, or related field (Master's preferred).
- 10+ years of experience in instructional design, curriculum development, or L&D.
- Strong knowledge of adult learning principles and instructional design methodologies.
- Proficiency with e-learning authoring tools (Articulate, Captivate, Camtasia, etc.) and LMS platforms.
- Excellent project management skills with ability to manage multiple priorities.
- Strong writing, communication, and visual design skills.
- Ability to work collaboratively with diverse teams and translate technical concepts into learner-friendly material.
Success Metrics
- Training programs are delivered on time, on budget, and aligned with business needs.
- Measurable improvement in employee performance and knowledge retention.
- High learner satisfaction scores from surveys and evaluations.
- Positive feedback from managers, SMEs, and leadership on training impact.
