Market Research Lead

  • Sector: Monroe FMCG
  • Contact: Liana Marie Samia
  • Client: Monroe Consulting Group
  • Location: Pasig
  • Salary: Negotiable
  • Expiry Date: 01 October 2023
  • Job Ref: BBBH421225_1693556061
  • Contact Email:

Market Research Lead

Executive search firm Monroe Consulting Group is recruiting on behalf of a multinational provider of ingredients. Our respective client is looking for a Market Research Lead who will be responsible for the entire in-country marketing execution, building strong capabilities development focused on translating consumer trends and market data. This role is on hybrid work set-up and will be reporting to the Country Director.

Tasks and Responsibilities:

  • Support exciting marketing initiatives which continue to engage the customers.
  • Ensuring key account requirements are met through well-defined projects.
  • Initiate and manage email campaigns or sales sheets (bi-annual or annual) to promote capabilities, competencies & product portfolio.
  • Create innovative and engaging customer interactions, such as Innovation Day or Insights Roll-outs.
  • Plan & implement social media or online content for local platforms if needed.
  • Propose and give guidance on possible opportunities on Insights and Research done to both Regional and local stakeholders.
  • Building local consumers network for qualitative & quantitative survey for key projects.
  • Run timely market insights packs for Commercial team monthly or bi-monthly for Challenger Engagement with customers.

Key areas:
  • Decoding Consumers
  • Sensory Market Data
  • Capability Development Support
  • Marketing
Job Requirements:
  • Bachelor's degree in business/Marketing or related disciplines.
  • At least 5 years' experience in Marketing, market research with experience as Category Manager, Marketing Manager or Industry like Consumer Research.
  • Good understanding of the local Food Industry & FMCG Companies dealing with Food Manufacturing.
  • Equipped with a good working knowledge of Flavors and other Food &/or Natural Ingredients while able to conduct effective & compelling presentations with story-telling capabilities.
  • Create persuasive and precise multimedia content (PowerPoint, brochure, or online post) to generate leads for our products.
  • Strong Team player with strong sense of co-ordination, entrepreneurial spirit & drive for excellence.
  • Strong interpersonal and communications skills.
  • Fluent in spoken and written English.
  • Computer literacy with competence in Microsoft Office Suite while adapting to new IT systems