1. Marketing Communication & Brand Identity

Develop and execute marketing communication plans aligned with product launches and regional campaigns.
Manage content creation, media planning and buying, press release localization, and PR agency coordination.
Ensure consistent brand identity across all marketing touchpoints (print, digital, events).
Coordinate with designers and vendors to produce marketing tools (e.g., banners, displays, backdrops, giveaways).
Support internal teams (product, HR, safety) on branded communication materials.
Ensure Formica Showroom communication aligns with brand guidelines and enhances visitor engagement.
Manage marketing communication activities not only for Thailand and Vietnam but also for Asia Others and the Philippines.

2. Digital Marketing

Oversee social media channels in Thailand, Vietnam, Asia Others, and the Philippines (Facebook, Instagram, TikTok, LINE, Zalo, YouTube, and other emerging channels).
Collaborate with agencies to generate bilingual content and manage publishing schedules.
Track KPIs (page reach, engagement, CTR, views), evaluate campaign performance, and update the team monthly.
Manage website content, SEM campaigns, and digital campaign pages in alignment with Asia regional guidelines.
Stay informed on competitor activity and emerging platforms.
Apply AI-driven tools and techniques in marketing communications for improved efficiency and creativity.

3. Event & Campaign Execution

Plan and organize product launch events, exhibitions (e.g., ASA, Bangkok Design Week), and showroom activities.
Coordinate with PR/media agencies, booth constructors, and internal stakeholders to ensure event success.
Manage showroom engagement including open house events, student visits, customer workshops, and dealer communication.
Monitor visitor targets and feedback to evaluate event effectiveness.

4. Market Intelligence & Industry Trends

5. Digital Marketing Expertise

Proven ability to plan and manage paid media campaigns (Google, Facebook, YouTube, TikTok, Instagram).
Strong understanding of digital trends, audience segmentation, and analytics tools.
Experience in boosting brand visibility through targeted digital strategies.

6. Corporate Social Media Presenter

Act as the brand's on-camera representative for videos, showroom walkthroughs, interviews, and live sessions.
Confident in public speaking and appearing on camera for product promotion, event coverage, and educational content.
Work closely with the creative team to script, rehearse, and deliver engaging brand-aligned presentations.

7. AI-Driven Marketing Communication

Experience using AI tools for content creation, performance analytics, and campaign optimization.
Identify opportunities to integrate AI into marketing strategies for improved ROI and engagement.

Qualifications

Bachelor's degree or master's degree in marketing communication, digital marketing, Architecture, Interior Design, Business, or a related field.
2-4 years of experience in Marketing Communication, or a related role-preferably in building materials, interior design, or construction.
Strong interest in material innovation, color trends, and design aesthetics.
Excellent analytical, communication, and project coordination skills.
Pleasant personality, attitude, highly energetic and result oriented.
Good command in spoken, read and written in English.

Preferred Attributes

Experience in Marketing Communication with AI or in working with architects, interior designers, or project specifiers.
Understanding of interior finishing products, materials properties, and applications.
Ability to manage multiple timelines and adapt in a fast-paced, project-driven environment.
Passionate about exploring digital tools and new technologies that enhance product innovation and market responsiveness.