Executive search firm Monroe Consulting Group is recruiting on behalf of a global food company. Our client is looking for a Retail Manager who will be responsible for managing and strengthening relationships with key accounts and distributors to drive sales growth and expand market presence. The position covers the Metro Manila area and requires regular fieldwork, with the office located in BGC (onsite once a week).
Key Responsibilities:
- Drive account growth with strong commercial acumen, understanding the trade, category, and competitive landscape.
- Develop and execute strategic trade activities in collaboration with key accounts and trade marketing.
- Align business strategies with procurement, category management, and operations teams to foster long-term growth.
- Create "Perfect Store" execution with strong in-store branding, displays, and visibility.
- Monitor pricing, promotions, and ensure retail execution aligns with guidelines.
- Supervise and train merchandisers, monitor KPIs, and ensure on-shelf availability across accounts.
- Collect, analyze, and act on market and sales data to inform trade strategies.
- Plan and execute new product launches, promotional campaigns, and annual activity calendars within budget.
- Conduct business reviews and collaborative planning sessions with accounts to drive growth.
- Leverage external market insights (e.g., Nielsen, Kantar) to guide account strategies.
- Serve as primary point of contact between accounts/distributors and the company.
- Handle ad hoc projects and follow through on customer inquiries or complaints.
Key job qualifications include:
- Bachelor's degree or equivalent; college degree preferred.
- 5+ years' experience in Marketing, Trade Marketing, or direct account management within FMCG; experience in dairy, perishable goods, or cold chain distribution is a plus. 10+ years' experience is highly advantageous.
- Strong commercial acumen with excellent numerical and analytical skills.
- Proven ability to plan strategically, solve problems, and take initiative.
- Data-driven and detail-oriented, with a structured approach to work.
- Able to work independently and handle multiple business/negotiation situations.
- Fluent in English and local language (writing & speaking).
- High work ethic, growth-oriented, and willing to travel or be assigned as needed.
