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Sales Director

  • Sector: Monroe Professional Services
  • Contact: Paulene Cleo Maranan
  • Client: Monroe Consulting Group
  • Location: City of Parañaque
  • Salary: Negotiable
  • Expiry Date: 19 October 2025
  • Job Ref: BBBH486487_1755657679
  • Contact Email: paulene.maranan@monroeconsulting.com.ph

Executive Search Firm Monroe Consulting Group is recruiting a Sales Director on behalf of a food distribution company. The role will lead overall sales strategy and execution by managing multiple sales teams and channels, driving revenue growth through high-volume and relationship-based segments, and spearheading digital transformation in sales operations. Working setup is onsite with office location in Parañaque.

Key Responsibilities:

  • Lead and manage multiple sales teams across different channels to deliver revenue, market share, and profitability targets.

  • Develop and execute sales strategies across high-volume channels (e.g., Modern Trade, Bulk) and relationship-based channels (e.g., Foodservice, Catering).

  • Oversee business planning, pricing, promotions, and trade negotiations with key partners.

  • Drive digital transformation initiatives through effective use of CRMs, analytics dashboards, ERP systems, and automation tools for sales and forecasting.

  • Monitor and analyze sales performance data, market trends, and competitor activities to inform strategy.

  • Present and align sales strategies at board level while coaching frontline managers to deliver execution excellence.

  • Collaborate with cross-functional teams including Supply Chain, Operations, Purchasing, and Marketing to ensure smooth execution of business plans.

  • Provide leadership, mentoring, and performance management to strengthen sales capability and team effectiveness.

  • Ensure compliance with internal processes, budgets, and reporting requirements.

Qualifications:

  • Minimum of 10 years' progressive sales experience with at least 5 years in a senior leadership or director-level role.

  • Strong background in FMCG, food distribution, or related industries.

  • Proven track record managing multiple sales teams and channels.

  • Proficient in CRMs, sales analytics tools, dashboards, ERP platforms, and automation tools.

  • Experience leading digital transformation initiatives in sales and performance tracking.

  • Excellent communication, negotiation, and stakeholder management skills.

  • Strategic thinker able to zoom in and out - from big-picture planning to day-to-day execution.

  • Bachelor's degree required; MBA preferred.

  • Tech-driven and forward-looking mindset.