Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a Pharmaceutical company that provides innovative health and wellness products. Our respected client is seeking for a Senior Brand Manager who will develop and implement the overall brand activities of assigned brand/category aligned with the overall brand strategy, anchored on updated and relevant consumer insights and market data.
Job responsibilities:
Brand Plan Execution / Project Management
- Oversees the timely and effective implementation of marketing programs/campaigns.
- Maintains a marketing monitoring data for post-marketing evaluation activities.
- Assesses the impact of all marketing activities/programs and identifies areas for improvements of next marketing initiatives.
- Supports Marketing Services in the development and evaluation of new products that will compliment his/her existing brand/portfolio, creating a new product development roadmap.
- Collaborates with Marketing Services in the planning of market researches to ensure updated consumer insights and market trends for the assigned brand/category.
Supply and Distribution Management
- Oversees the accurate monitoring of all stock inventories and ensures that stock inventory and distribution are aligned with internal & external stakeholders.
- Oversees all SKUs of assigned brands and manages end-to-end function including full oversight and recommendations on the disposal of near-ex SKUs for proper handling and management.
- Conducts regular SKU/pricing analysis on his/her assigned portfolio.
- Owns and manages the Monthly Demand Forecast(s) of assigned brand/categories.
Budget Monitoring and Utilization
- Ensures that all marketing programs/activities and initiatives of assigned brand/category are within approved budget.
- Identifies/recommends value-added initiative/savings on all expenses related to the implementation of all marketing programs/activities.
- Generates and monitors monthly reports on A&P Budget spending, including preparation of A&P accruals.
- Monitors actual spending vis-a-vis approved A&P Budget and identifies ways and means to effectively manage financial resources resulting to efficiencies.
- May identify, develop and recommend an accelerated growth plan for his/her assigned brand/portfolio.
Job requirements
- At least 7-10 years brand exclusive/combined brand and advertising experience from FMCG or pharmaceutical OTC industries
- In-depth knowledge and understanding of consumer and market trends, brand management, marketing management and marketing communications principles
- Relevant work exposure in various marketing fields specifically on Brand Building and Promotions, P&L analysis, forecasts, and insights
- Strong understanding or marketing concepts and market segments, and has significant work experience in identifying marketing opportunities and positioning strategies
- Well versed in developing and executing brand plans, delivery of marketing KPIs per brand, with the objective of driving significant brand profitability and growth
- Excellent communication and presentation skills
- High attention to details; Highly flexible and can easily adapt and transition to constant changes
