Strategic Revenue Management (SRM) Manager (Consumer Goods)

  • Sector: Monroe Consumer
  • Contact: Tiffany Yuri Adriani
  • Contact Email: tiffany@monroeconsulting.com
  • Client: Monroe Consulting Group
  • Location: Jakarta
  • Salary: Negotiable
  • Expiry Date: 10 February 2022
  • Job Ref: BBBH229822_1641875880

Executive recruitment company Monroe Consulting Group Indonesia is recruiting on behalf of one of Multinational Consumer Goods Company.
Our respected client is seeking an executive with a minimum of 3 years' experience in Strategic Revenue Management, for this role will be based in Jakarta, Indonesia.

Job responsibilities:

  • Lead the creation of market trade promotional strategy, development of annual trade promotional recommended actions and overall management of the local market trade promotional practice
  • Partnering with Marketing, SDL and Sales to deliver optimized brand portfolio promotional architecture across key price tiers, thresholds and partitions to ensure promotional pricing attractiveness and competitiveness against consumer penetration, transaction and trade-up goals and integrating this within the brand activity calendar
  • Marketing / CMI & SDL to ensure promotional strategies support the the company Laws of Growth.
  • Sales, Customer Marketing, Category Management & Key Account teams to unlock trade promotional price point opportunities by channel for category and profit pool growth with customers.
  • Finance CoPilot to deliver target Gross Margin shape for the Market as part of continuous Trade ROI improvements.
  • Finance and S&OP+ team to ensure trade promotional recommendations and action inputs are included in Annual Execution Plan and period S&OP+ cycles.
  • Partnering with Customer Marketing to develop and deploy channel/ pack type trade promotional guidelines for Channel team on a periodic basis.
  • Partnering with Finance Copilot to ensure accuracy and reliability of data within the TPM system, through strong compliance and governance around data input and usage.
  • Partnering closely with Channel Team to ensure >80% of Trade spend analyzed at the program/event level to optimize Trade ROI at the total account/budget level. This includes ensuring robustness of Channel Team pre-event TP evaluations and assumptions.
  • Leading trade promotional performance reviews alongside Finance Copilot, and Channel teams to inform ongoing strategy and ensuring growth and trade budget opportunities and risks are fed into S&OP+.
  • Managing the trade promotional learning library to capture learnings and help inform ongoing strategies and guidelines, optimizing trade ROI across the portfolio.
  • Consolidating and Inputting recommendations to promotional exception sign off as part of S&OP+. Ensuring agreed actions are managed on time in full.
  • Manage the day to day activities of the Trade ROI analyst (where relevant) ensuring all the trade promotional objectives of the business are met.
  • Partnering with Marketing & Customer Marketing to develop everyday pricing & product mix guidelines by for channel team
  • Coordinating the deployment of any price increase, providing project management support to ensure agreed actions are executed on time and on budget. Includes managing any requested brand/customer exceptions through S&OP+.
  • Partnering with Marketing, Sales, Finance, Customer marketing, CMI and Category Management to develop product mix targets for all channels. This includes providing fact-based information / data and considering financial impacts.
  • Partnering with Sales and Customer Marketing to ensure net pricing/trade incentive programs deliver desired customer and product mix. This includes ensuring net pricing plans are consistent with growing/maintaining NSV against priority SKUs.

Job requirements:

  • Minimum bachelor degree
  • 3 years experience in Revenue Management in FMCG Company
  • Knowledge in Revenue Management, Promotional Strategy , Promotional Analysis
  • Understanding of P&L
  • Leadership and Interpersonal skil