Director of Sales and Marketing

  • Sector: 酒店业
  • Contact: Priscylla Ch'ng Ynn Juin
  • Start Date: ASAP
  • Location: Langkawi
  • Salary: Negotiable
  • Expiry Date: 09 September 2024
  • Job Ref: BBBH442607_1718066118
  • Contact Email:

Executive recruitment company Monroe Consulting Group's Health and Logistic Services Division is partnered with a renowned organization in hospitality to look for a strategic Director of Sales and Marketing with proven track record in revenue growth to be based in their 5-stars resort in Langkawi.

As a Director of Sales & Marketing you will be responsible for driving revenue growth and enhancing the market presence of the hotel. This leadership role involves developing and implementing strategic sales and marketing plans, managing a high-performing team, and ensuring exceptional guest experiences through targeted marketing initiatives.

Key Responsibilities:

  1. Strategic Planning:
    • Develop and implement comprehensive sales and marketing strategies to achieve the hotel's revenue targets and enhance brand positioning.
    • Conduct market analysis and competitor benchmarking to identify growth opportunities and stay ahead of market trends.
    • Collaborate with the General Manager and other senior leaders to align marketing and sales efforts with the hotel's overall business objectives.
  2. Sales Management:
    • Lead, mentor, and manage the sales team to maximize performance and achieve sales goals.
    • Establish and maintain relationships with key clients, including corporate accounts, travel agents, and tour operators.
    • Oversee the development of sales proposals, contracts, and agreements, ensuring profitability and compliance with hotel policies.
  3. Marketing and Brand Management:
    • Develop and execute integrated marketing campaigns across various channels, including digital, print, social media, and events.
    • Ensure consistent brand messaging and positioning across all marketing materials and communications.
    • Manage public relations efforts to enhance the hotel's image and reputation in the market.
  4. Revenue Management:
    • Work closely with the Revenue Management team to optimize room rates, occupancy, and overall revenue.
    • Analyze and report on sales and marketing metrics, providing insights and recommendations for continuous improvement.
    • Develop pricing strategies and promotional offers to drive demand during low occupancy periods.
  5. Event Management:
    • Oversee the planning and execution of events and conferences, ensuring they meet client expectations and hotel standards.
    • Develop and maintain relationships with event planners and coordinators to attract high-profile events to the hotel.
    • Monitor event performance and gather feedback to enhance future event offerings.
  6. Team Leadership:
    • Recruit, train, and develop a high-performing sales and marketing team.
    • Foster a positive and collaborative work environment that encourages innovation and professional growth.
    • Conduct regular performance evaluations and provide constructive feedback to team members.
  7. Customer Relationship Management:
    • Ensure exceptional customer service by addressing client needs and resolving issues promptly and effectively.
    • Develop and implement loyalty programs to enhance guest retention and repeat business.
    • Utilize CRM systems to manage customer data and track interactions for personalized marketing efforts.
  8. Budget and Financial Management:
    • Prepare and manage the sales and marketing budget, ensuring expenditures align with strategic priorities.
    • Monitor financial performance, including sales revenue, marketing ROI, and profit margins.
    • Implement cost-effective strategies to maximize the return on marketing investments.


  • Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
  • Minimum of 8 years of experience in sales and marketing within the hospitality industry, with at least 3 years in a leadership role.
  • Proven track record of achieving sales targets and driving revenue growth in a luxury hotel setting.
  • Strong knowledge of digital marketing, social media, and traditional marketing channels.
  • Excellent communication, negotiation, and presentation skills.
  • Ability to think strategically and execute tactically.
  • Strong leadership and team management skills.
  • Proficiency in CRM software, Microsoft Office Suite, and relevant sales and marketing tools.