Consumer goods executives discuss digital change at recruitment agency event in Indonesia

Consumer goods executives discuss digital change at recruitment agency event in Indonesia

Executive search agency Monroe Consulting Group Indonesia’s Consumer Goods Division has raised the standard for informative and entertaining networking events.

More than 30 senior sales, marketing and business development executives from leading national and multinational companies operating in Indonesia attended the Monroe event at the Hotel Raffles in Jakarta recently.

Titled, Consumer 4.0: Opportunities and Challenges for Consumer Products, three experienced C-Level guest speakers discussed the use of digital technology to revolutionize how companies engaged with existing or new consumers.

The speakers were: Iwan Himawansah, director of sales for international skin-care company Beiersdorf Indonesia; Rizki Imam, national sales director for world leading food and water company Danone Indonesia Early Life Nutrition; and Veronica Utami, head of marketing for Google Indonesia.

“The speakers were gracious enough to accept our invitation to speak before their peers in the digital sector in the fast-moving consumer goods [FMCG} industry in Indonesia,” said Andreas Saputra, assistant country manager of the executive recruitment company.

Mr Saputra, who also heads the search agency’s Consumer Goods Division, said that like the effects Industry 4.0 was having on the industrial sector, the use of technology was revolutionising the FMCG and consumer packaged goods industries.

This spanned the areas of enticing consumers through focused social-media based advertising campaigns and interactions through targeted sales and marketing strategies, to making online purchases, paying for that and the logistics of getting the product to the consumer as quickly as possible, he said.

“The world is changing and companies have realised they need to embrace the technological revolution in Indonesia to survive and thrive.”

Mr Saputra said senior executives were interested in Monroe’s approach to identifying and headhunting hard-to-find technical talent that were capable of implementing the digital changes that many businesses needed to embrace, given the shortage of professionals the country was experiencing.

“Monroe actively maps specific talent pools and identifies executives or technical talent who are happy in their current roles, who have been with their companies for five or six years because they are good at what they do, are happy and may not necessarily desire change,” he said.

Consumer goods executives discuss digital change at recruitment agency event in Indonesia

“Monroe employs its unique 12-step process to attract and secure the services of these candidates for our client companies, and we have had great success, which is great for us as an executive search agency, great for the job candidates and great for our clients -- it is a win, win, win situation.”

The recruitment executive said the positive feedback from the speakers and participants had been well received.

He also thanked L’Oreal Indonesia for providing participants with free goodie bags containing products worth more than $200.

“All and all, I believe Monroe Indonesia has established a new benchmark for executive recruitment company industry discussion and networking events,” he said.

"We will be doing this again and any executive interested in attending is more than welcome to contact me directly at our offices in Jakarta."

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