Brand Manager (Insurance Technology), Bangkok, Thailand

  • Sector: Monroe Banking & Finance
  • Contact: Airry - Chatcharynd
  • Contact Email: c.chatcharynd@monroeconsulting.co.th
  • Location: Bangkok
  • Salary: THB100000 - THB130000 per month
  • Expiry Date: 16 November 2022
  • Job Ref: BBBH373929_1663424022

Executive recruitment company Monroe Consulting is recruiting on behalf of an international insurTech company in Bangkok. The company has been providing general insurance services focusing on motor and non-life insurances to various individual and corporate customers.

The position will be responsible for the day-to-day management of the entire brand communication message to the public, which includes brand proposition, value, and storytelling via integrated marketing communication drives through digital and offline channels.

Job Responsibilities

  • Plan and execute all the brand campaigns, promotional campaigns, message design, brand content and proposition via the delivery of creative materials through online channels
  • Understand all products, customers, market information and insights and ensure they are integrated into campaign briefs with relevant internal and external parties
  • Coordinate with external outsources to reach a high standard and work efficiency
  • Coordinate with the Hiscox Market Research team in the UK regarding the brand research projects
  • Conduct regular campaign performance evaluation using both qualitative and quantitative sources
  • Deliver regular campaign updates through internal communication channels
  • Coordinate with Website Product Manager on A/B Testing to evaluate communication messages prior to actual implementation
  • In charge of all brand communication channels to deliver extraordinary customer experience such as webpage, IVR.
  • Obtain all the necessary document approvals
  • Drive the Marketing team to reach campaign objectives and strategic priorities

Job Requirements

  • Degree in Marketing, Communication, or related subjects.
  • At least 5-year experience in Marketing/Marketing Communication or similar roles
  • An optimism to deliver extraordinary campaigns and drive agency teams. An up-to-date trend setter is a plus.
  • Conveys commercial creativity to demonstrate and develop powerful advertising, effective media plans, and oversee integrated cross-agency teams
  • Great communication and influencing skills as a highly collaborative and flexible marketer
  • Conveys self-initiative and self-managing characteristics to execute campaigns under deadline and budget to reach the best results
  • Proficiency in English both written and spoken is preferred
  • A working understanding of 'owned' marketing channels including PPC and SEO is preferred