Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a leading beauty and personal care company. Our client is seeking a Business Development and Store Expansion Lead-a dynamic professional with strong business acumen, strategic vision, and the ability to drive business development and sales growth in Metro Manila. This is an onsite role, Monday to Friday, with the office located in Quezon City.
Job Summary:
The Lead of New Business Development will drive the end-to-end creation, validation, and scaling of new stores and distribution formats for Human Nature, including kiosks, vending machines, and next-generation store concepts. This role is responsible for turning ideas into viable businesses-developing business cases, securing leadership approval, building partnerships, negotiating sites, and overseeing pilots through launch and scale. The role works closely with senior leadership and presents to the Chairman and Executive Committee.
Key Responsibilities:
Strategy & Business Case Development
- Identify and evaluate new business opportunities (e.g., kiosks, vending machines, modular stores, community hub formats).
- Develop full business plans, including:
- Concept definition and customer proposition
- Financial models (CAPEX, OPEX, ROI, breakeven)
- Risk assessment and scalability roadmap
- Prepare and present proposals to senior leadership and the Chairman for approval.
- Translate strategic direction into clear execution roadmaps and KPIs.
Concept Design & Pilot Execution
- Lead the development of new store and non-store formats in collaboration with sales, visual merchandising, design, finance, operations, and marketing teams.
- Oversee pilot launches from concept to opening:
- Layout and customer journey
- Product assortment and pricing strategy
- Staffing and operating model
- Ensure pilots are designed to test assumptions and generate clear learnings.
Site, Leasing & Partnership Management
- Identify and evaluate potential locations for kiosks, vending machines, and new store concepts.
- Lead negotiations with:
- Mall operators and landlords
- Property developers
- Transport hubs, offices, schools, and other institutions
- Build partnerships with external brands, communities, and organizations where relevant.
- Assess site economics and recommend go / no-go decisions.
Supplier & Vendor Sourcing
- Source, evaluate, and negotiate with suppliers and partners, including:
- Kiosk fabricators
- Vending machine providers
- Equipment and technology vendors
- Fit-out and construction partners
- Ensure suppliers meet Human Nature's quality, sustainability, and cost standards.
- Manage timelines, budgets, and deliverables for all external partners.
Cross-Functional Leadership & Execution
- Act as the central owner coordinating across:
- Operations
- Finance
- Supply Chain
- Marketing & Brand
- IT and Digital
- Align stakeholders to ensure smooth execution and timely decision-making.
- Resolve execution bottlenecks and escalate key issues when needed.
Performance Tracking & Scale-Up
- Define success metrics for each new format (sales, profitability, customer engagement, advocacy impact).
- Review pilot performance and recommend:
- Optimization
- Expansion
- Redesign or discontinuation
- Lead scale-up plans for successful formats nationwide.
Key Requirements:
Must-Have
- Proven experience in business development, retail/ store expansion, or new concept incubation.
- Strong financial and commercial acumen (business modeling, ROI analysis).
- Experience presenting to senior executives or board-level stakeholders.
- Negotiation experience with landlords, suppliers, and partners.
- Ability to move seamlessly from strategy to on-the-ground execution.
- With strong understanding of current beauty trends, with a keen eye for aesthetics and modern design. Must be highly attuned to market trends and able to translate them into visually appealing, on-brand store concepts and business strategies.
Nice-to-Have
- Background in retail, FMCG, food & beverage, or consumer brands.
- Experience with kiosks, pop-ups, vending, or alternative retail formats.
- Exposure to purpose-driven or advocacy-led brands.
- Passion for Sustainable and Ethical Business: Alignment with Human Nature's values and a commitment to sustainable and ethical business practices.
