Executive recruitment company Monroe Consulting Group's Professional Service division is recruiting on behalf of a leading learning and development organization.
Job Summary: The role exists to own and drive APAC's marketing and growth agenda, turning strategy into executed campaigns that generate quality leads and event attendance. This person is accountable for building, analysing, and optimising digital and offline marketing funnels, while guiding junior resources and external specialists to deliver results. Ultimately, the role ensures consistent, data-driven demand generation that supports the business's commercial growth.
Job Responsibilities:
- Marketing Strategy & Leadership - Own and drive overall marketing direction and growth strategy for the business in Asia Pacific (Southeast Asia, Japan, South Korea, Taiwan, Hong Kong, ANZ). Lead generation, marketing activities specifically for 3 offices: Singapore, Kuala Lumpur & Jakarta.
- Campaign Management - Plan, execute, and optimise digital marketing campaigns end-to-end (full funnel ownership). Drive attendance and lead generation for events (e.g. breakfast talks, workshops, webinars), including audience targeting, invitations, partnerships (e.g. Chambers of Commerce), and on-ground marketing.
- Analytics & Optimization - Analyse digital marketing funnels and define marketing-qualified leads (MQLs); recommend improvements to conversion and lead quality. Track performance, report on campaign effectiveness, and continuously optimise based on data.
- Team Management - Guide and manage two part-time marketing resources (email automation and content/copywriting), setting direction, priorities, and outcomes. Work with SEO/SEM specialist to guide keyword strategy and campaign focus (hands-on execution not required).
- Content & Communications - Repurpose and localise HQ (France) content (articles, whitepapers) into relevant marketing assets across email, social, events, and digital channels. Oversee marketing communications, including brochures, flyers, landing pages, and event materials.
- Email Marketing - Own email marketing strategy, including drip campaigns and automation flows.
Key Requirements:
- 4 to 5 years of digital marketing experience
- Proven experience - Planning, implementing, and executing multi-channel marketing campaigns.
- Experience with email marketing - Automation tools, and campaign performance tracking.
- Familiarity with SEO, SEM, and keyword strategy - Not required to execute technical SEO.
- Event marketing and partnership-driven audience acquisition experience - Strongly preferred.
- Strong understanding of digital marketing funnels - Lead nurturing, and performance metrics.
- Comfortable analysing data - And translating insights into actionable improvements.
- Able to balance strategy with hands-on execution and follow-through
- Experience working with multiple stakeholders - And guiding junior or part-time team members.
- Detail-oriented, structured, and commercially minded
- Strong communication, planning, and stakeholder management skills
