Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a renowned serviced office provider. This company is looking for a Marketing Manager who has track record in a similar demand-generation/marketing leadership role, preferably within flexible workspace, real estate, hospitality, tech-enabled services, or B2B SaaS. This position requires onsite work in Makati City.
Role Overview
The Marketing Manager will own and drive demand-generation initiatives for CEO SUITE across all 12 cities. You will design and execute integrated marketing strategies that attract, engage, and convert target customers, enhance brand affinity, and support rapid network expansion. This role requires a hands-on marketer with a proven track record in demand generation, SEO, digital marketing, and social media, capable of working across multiple markets with local market flair and global brand alignment.
Key Responsibilities
- Develop and execute an ambitious, data-driven demand-generation strategy to grow inquiries, tours, and sales across all operating cities.
- Plan and manage multi-channel campaigns (SEO, PPC, social media, email, content, events, partnerships) to maximize lead generation and pipeline.
- Lead SEO strategy to improve organic visibility, rankings for target keywords, and sustainable traffic growth across all markets.
- Manage and optimize paid media campaigns (search, social, display) with a focus on ROI, CAC, and LTV.
- Oversee social media strategy and execution to build brand awareness, engagement, and demand among target segments (enterprise, SMB, startups, and enterprise customers).
- Develop and localize marketing calendars for 12 cities, ensuring consistent global branding while respecting local nuances.
- Collaborate with Sales, Community, Partnerships, Product, and Operations to align messaging, offers, and conversion paths.
- Own marketing analytics, dashboards, and reporting; provide actionable insights to improve performance.
- Manage external agencies and vendors; ensure high-quality creative assets, content, and campaigns.
- Lead events and demand-generation activities (roadshows, webinars, partner events) to drive qualified leads.
- Establish and optimize lifecycle marketing programs (nurture campaigns, retargeting, onboarding touchpoints) to improve conversion rates.
- Develop and maintain ROI-focused attribution models to measure impact across channels and cities.
- Monitor market trends, competitor activity, and local regulatory considerations to inform strategy.
- Develop a strategy to integrate AI.
Key Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree is a plus.
- Proven track record in a similar demand-generation/marketing leadership role, preferably within flexible workspace, real estate, hospitality, tech-enabled services, or B2B SaaS.
- Demonstrated success in SEO strategy and execution that led to measurable increases in organic traffic and qualified leads
- Proven ability to drive measurable growth in organic traffic and qualified leads through both strategic and hands-on SEO execution.
- Strong technical SEO capability, including independent implementation of multi-market and multi-location elements such as hreflang, language targeting, site architecture, localized content, and local SEO optimization.
- Strong digital marketing expertise including paid media (PPC, social, programmatic), email marketing, content marketing, and conversion rate optimization.
- Proficiency in social media marketing across major platforms (LinkedIn, Facebook, Instagram, YouTube, X/Twitter, etc.) with experience in enterprise and SME audience targeting.
- Excellent data analytics skills; ability to build and interpret dashboards, run A/B tests, and optimize campaigns based on insights.
- Exceptional written and verbal communication in English; additional language skills relevant to Asia-Pacific markets are a bonus.
- Strong project management and cross-functional collaboration abilities; capable of leading initiatives across multiple cities with autonomy.
- Experience in budgeting, forecasting, and vendor management.
- Knowledge and experience on adopting and utilizing AI into marketing strategies.
