Monroe Consulting Group is assisting a leading company in the FMCG/tobacco industry in seeking a Merchandiser Management Manager to be based at the Head Office in Jakarta.

Job Objective

This role is responsible for managing brand visibility through effective oversight of POSM inventory allocation and implementation, supervising offline marketing communications (including ATL campaigns), managing and evaluating partnership programs, and monitoring pre-launch initiatives to ensure alignment with overall business objectives.

Key Responsibilities

Brand Visibility & POSM Management

Ensure effective implementation and control of POSM activities across designated outlets and channels.
Oversee SPG deployment and POSM inventory management to ensure compliance with brand guidelines and operational excellence.
Plan, allocate, and track POSM inventory to ensure optimal coverage, minimize stock-outs, and maintain strong visual merchandising standards.

Field Marketing Program Management

Plan, manage, and monitor field marketing programs and activities.
Evaluate performance metrics to measure brand visibility and awareness impact.
Provide data-driven recommendations for continuous improvement.

Marketing Program Development & Monitoring

Develop and implement merchandising strategies aligned with brand and marketing objectives.
Ensure optimal product presentation, sales performance, and customer experience.

Offline Marketing Communication (ATL Support)

Support and coordinate ATL campaigns in collaboration with marketing teams.
Ensure offline communications are aligned with brand messaging and business objectives.

Partnership Program Management & Acquisition

Develop, implement, and monitor partnership programs by identifying and managing strategic business partners.
Evaluate program effectiveness to ensure alignment with business growth objectives.

Pre-Launch Program Implementation

Plan and execute pre-launch initiatives for new products or campaigns.
Coordinate cross-functional teams to ensure successful launch execution.

Managerial Responsibilities

Translate division strategy into actionable departmental plans.
Manage budget allocation, resources, and people development.
Oversee stakeholder management and business processes.
Monitor and report departmental performance.
Ensure compliance with internal regulations.

Requirements

Education

Minimum Bachelor's Degree in Business Management, Marketing, or a related field.

Experience

Minimum 5 years of experience in FMCG, tobacco, or field marketing industries.

Core Competencies

Strong merchandising and trade marketing knowledge (POSM, planograms, in-store display standards).
Proven project management skills with the ability to manage multiple initiatives simultaneously.
Strong analytical and reporting skills with KPI evaluation capability.
Leadership experience in managing field teams and third-party personnel.
Strong stakeholder management and cross-functional coordination skills.
Budgeting and financial control experience.

Technical Skills

Proficient in Microsoft Office.
Strong budgeting and monitoring control capabilities.

Language

Advanced Korean proficiency
Advanced English proficiency.