Key Responsibilities
Strategic Leadership & Portfolio Management
- Develop and execute comprehensive product strategies
- Participate in high-level strategic decisions that influence overall product direction
- Contribute to long-term planning and align product strategy with broader company objectives
- Assess performance across multiple products, making data-driven decisions to achieve portfolio goals
Marketing & Business Development
- Develop and execute comprehensive marketing plans including business reviews, strategy development, forecasting, budgeting, and profit & loss projections
- Implement competitive pricing strategies that position products effectively while maximizing profitability
- Initiate and oversee trade promotion activities and consumer promotions to drive trial and purchase rates
Quality & Innovation
- Evaluate and maintain product quality standards, continually benchmarking against industry norms and competitors
- Conduct in-depth market research to identify opportunities and trends for multiple products
Sales & Market Execution
- Collaborate closely with sales teams to optimize product availability and visibility, consistently meeting or exceeding performance targets
- Engage in fieldwork to assess trade distribution, coverage, merchandising strategies, and competitive activities
- Effectively monitor and coordinate internal and external stakeholders and agencies to ensure seamless execution of marketing plans
Performance Management & Reporting
- Evaluate marketing strategy and campaign effectiveness, making data-driven adjustments to enhance performance
- Monitor and coordinate internal and external stakeholders while maintaining budget control
- Prepare detailed marketing reports on quarterly, semi-annual, and annual basis, summarizing key achievements, challenges, and insights
Qualifications & Requirements
Education & Experience
- Bachelor's degree in Business, Marketing, Engineering, or related field
- Proven experience as Product Manager with successful product launch track record
- Demonstrated leadership experience managing teams and cross-functional collaboration
Core Competencies
- Strong analytical and problem-solving skills with data-driven decision-making capability
- Excellent communication and interpersonal skills for stakeholder management
- Deep familiarity with product development processes and market dynamics
- Strategic thinking ability with experience in portfolio management and long-term planning
