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Consumer Goods Today: Navigating Talent Saturation in Recruitment

  • Publish Date: Posted 7 months ago

​The consumer goods industry has experienced significant growth due to changing consumer preferences, technology advancements, and e-commerce expansion. This success has led to many brands competing for consumer attention and creates challenges in recruitment; making it harder to identify the right candidates. To navigate this talent saturation, it's essential for companies to prioritize suitability over sheer prominence when recruiting.

Market Saturation in FMCG Sector

In recent years, the consumer goods industry has seen remarkable growth, driven by changing consumer preferences, technological advancements, and e-commerce expansion. The sector encompasses a wide range of products, from everyday essentials to luxury items, making it one of the most diverse and competitive markets.

However, the success and expansion of the consumer goods industry have led to market saturation. With countless brands and products vying for consumer attention, competition has reached an all-time high. Numerous FMCG companies are experiencing business transformations and restructuring efforts. These initiatives vary widely, showcasing the sector's adaptability to diverse challenges. Some companies are opting for expansion, seizing strategic opportunities to broaden their market presence and product offerings.


Market saturation in the FMCG sector, while indicative of its stability and enduring success, has introduced several challenges in FMCG recruitment.

The industry's popularity as a career choice has led to an influx of top talent, resulting in a competitive recruitment landscape. The sheer abundance of exceptional candidates has made it more challenging for recruiters to identify the most suitable talent for their organizations. Paradoxically, the hiring process can become more time-consuming as employers sift through numerous applications. While there are many candidates, finding the right fit can still be a challenging task.

Moreover, talent saturation can result in a mismatch between skills and roles, as job seekers may accept positions that do not fully utilize or aligned with their unique qualifications.


In such a talent-rich environment, a refined recruitment process is essential to filter candidates based on indicators like cultural fit, compensation alignment, shared goals, and values, such as leadership and communication style.

The "best" talent may not necessarily be the "right" fit for every company. The emphasis is on identifying candidates who not only possess the skills and experience but also resonate with the organization's mission and culture. This shift towards prioritizing suitability over sheer prominence ensures that the chosen talent doesn't just contribute to the company but becomes an integral part of its long-term success, fostering a thriving environment where both the company and its talent can excel together.


In-demand Position

This data represents the positions Monroe worked on for our clients in the year 2023.


For Employers

  • Offer Competitive Compensation Packages
    Ensure that the compensation packages align with industry standards and provide incentives for high performance.

  • Provide Clear Career Pathways
    Employees are more likely to stay with a company that offers opportunities for growth and advancement.

  • Focus on Diversity and Inclusion
    Create policies and practices that ensure equal opportunities for all employees, regardless of gender, ethnicity, or background.

  • Encourage Work-Life Integration
    Offer a range of flexible options and create a supportive environment where employees can choose the approach that best suits their needs.

For Job Seekers

  • Adaptability
    Consumer preferences and market trends change rapidly. Embrace change and be willing to acquire new skills.

  • Internationally Minded
    Global companies often value employees who understand diverse markets and cultures.

  • Seek Mentorship
    A mentor can provide guidance, share experiences, and help you navigate your career path effectively.

  • Collaboration
    Job seekers who are able to promote effective teamwork, problem-solving, innovation, and personal growth are more likely to be sought after by employers.


  • Consumer Electronics
    The largest segment within this market is mobile phones, contributing the largest revenue in 2023. The total volume of consumer electronics is predicted to a growth rate of 1.7% in 2024.

  • Luxury Goods
    Real growth in Indonesia's luxury retail market may come from "affordable indulgence" brands, but consumer sophistication and potential brand fatigue could challenge the industry in the long run.

  • Hospitality
    By 2040, Indonesia is projected to have the highest number of middle/upper income households in the region, making it a promising market for the hospitality and food industries.

At Monroe Consulting Group we remain committed to providing our clients and candidates with the latest insights on hiring and talent trends in the Indonesian job market. Download our comprehensive Salary Guide and, whether you are an employer looking to set competitive salaries for your employees or a candidate seeking fair compensation, our resources offer valuable insights and a selection of experienced professionals.

Get in touch with our expert!

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