Monroe Consulting Group is assisting a client in looking for a Product Marketing Lead. Our client is a hyper growing SaaS company. This role will be heading 2 business units. This job is open for remote work, and open for expats as well.
Job responsibilities:
- Develop and implement a go-to-market strategy for new product launches or product features, from defining target markets/segments, product positioning to metrics of success.
- Monitor the delivery of the project and conduct a thorough analysis to assess and learn from the success of the campaign.
- Collaborate between functions and flows (Business Intelligence, CRM, Digital Marketing, Social Media and Creative) on the planning, execution, follow-up of campaigns and creation of success tracking reports.
- Identify the most suitable marketing channels and target segment for each marketing initiatives through targeted channels.
- Develop detailed brief, analysis and campaign reports. Analyze, evaluate, and optimize marketing campaign performance to ensure all effective and efficient investment.
- Manage marketing expenses as per budget, hence achieving OKR efficiently
Job requirements:
- 6+ years work experience in product marketing and in fast growing tech sector.
- Deep understanding of customer behavior, segmentation, Go-to-Market strategy.
- A strong business acumen and a data person with strong analytical skills, ability to do data tracking, data analytic, data insight and making comprehensive report.
- Strong creative skills to identify and set up marketing campaigns that stands out.
